"Cloud Computing Services Marketing News" Posts
Cloud computing marketing news from Talkin’ Cloud covers how cloud services providers (CSPs) market SaaS, IaaS and PaaS to partners and customers.
Has Microsoft (NASDAQ: MSFT) decided to drop the “Azure” name from some component services in its billing portal? Some Microsoft customers believe yes, but Redmond is saying no.
What started the latest rumor? Apparently, Microsoft shortened the names of its services in the portal, so now “Windows Azure Compute” will be “Cloud Services,” and “SQL Azure” will be listed as “SQL Database,” for example.
That move set the blogosphere all a-twitter, with folks wondering whether Microsoft was dropping the Azure …
Amazon (NASDAQ: AMZN) is at it again. This time the news from Seattle is Amazon Web Services’ new AWS Marketplace, an online app store that gives customers one-click access to software and technical services for creating products and running businesses. Billing is variable, the cloud standard, and users can choose an hourly or monthly basis for payments.
The other stakeholder in the AWS store is, of course, software developers and SaaS providers. The benefit for them, Amazon asserts, is …
Canadian firm ActiveState announced that IaaS provider CloudSigma has agreed to resell its application platform Stackato, which was designed as a cost-effective and portable way to develop applications for the cloud. Less than a month ago the provider-agnostic Stackato left beta and became generally available featuring a new, web-based management console, an app store for easy installation of applications, a persistent file system service, and integrated application performance management from New Relic.
CloudSigma, which is headquartered in Zurich, Switzerland, …
Custom cloud application developer Neudesic announced the 3.0 release of its Pulse enterprise collaboration software during Microsoft Dynamics Convergence 2012 event March 18-21 in Houston. Neudesic became a Windows Azure PaaS Advisory Council member in December 2011 and also is a Microsoft National Systems Integrator & Gold ISV Partner. In other words, its ties to Redmond are quite strong.
Speaking of which, new features in Pulse 3.0 include a “Unified Activity Stream” that tightens the integration with Microsoft SharePoint and …
During the month of February 2012 more than 5,000 cloud computing jobs were advertised in the United States, according to career search intelligence firm WANTED Analytics. Hiring demand is also up substantially, a 92 percent increase compared to February 2011 and a 400 percent rise relative to February 2010, according to the firm.
WANTED Analytics noted that with cloud skills demand growing so rapidly, “the gap between hiring demand and talent supply across the United States is getting larger and …
At its March 15, 2012, Cloudforce conference in San Francisco Salesforce.com announced two new product offerings: Salesforce Rypple and Site.com. The Rypple platform is an attempt at making performance management social — setting goals and providing feedback, all within a company’s own social network, while Salesforce Site.com is designed for marketers to quickly update their social media pages websites with fresh content that delivers a consistent brand image.
The newly branded Rypple platform, which comes just three months after Salesforce …
Hewlett-Packard (HP) has introduced a new cloud-based application performance testing solution for the enterprise designed to give customers a more cost-effective way to deliver deliver high-quality applications. The new solution is called HP LoadRunner-in-the-Cloud, and qualified HP partners can leverage HP’s on-demand cloud service model to deliver performance testing for Web 2.0, AJAX and other mobile applications.
HP Software Global Senior Director of Marketing and IT Performance Applications Matt Morgan [pictured] said HP’s latest application performance offering is a good compliment …
GramercyOne, an international cloud-based business management and marketing solutions provider, has developed GoSuite, a new offering to help SMBs boost their marketing campaigns and manage their customers. The cloud-based software can be leveraged as an extension to GamercyOne’s Booker platform, which includes point-of-sale (POS), mobile scheduling and other features to help businesses run more efficiently.
GoSuite is targeted at private, local merchants and independent professionals that need help streamlining their every tasks. The GoSuite cloud software solution is free …
We’ve given a lot of press to successful, profitable partnerships, but not every partnership will be the best. An uncertain economy combined with slow technology adoption in some parts of the world can result in a tough climate for channel partners. And that’s what Trend Micro, the international cloud security provider, is trying to do with its new partner program targeted at increasing profits for some of its low-performing partners.
Trend Micro’s new channel program focuses on increasing profits …
Microsoft is ready to put the Office 365 cloud productivity suite in the spotlight with the launch of a global marketing campaign carrying the slogan, “Microsoft Office 365: It all works together.”
Why that tagline? According to an official Microsoft Office news blog:
Companies of all sizes, around the world, are rapidly adopting Microsoft Office 365 to dramatically change the way they collaborate and do business. Microsoft Office 365 delivers the industry’s most recognized set of productivity and collaboration
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