"Cloud Computing Sales Strategies" Posts
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When it comes to profiting from Microsoft Office 365, Terry Hedden has a slightly different view of the world. As CEO of Infinity Technology Solutions, an MSP in Tampa, Fla., Hedden sees at least five ways VARs and MSPs can profit from cloud computing — outside of the recurring revenues that Microsoft offers to partners.
During the Kaseya Connect 2012 user conference last week in Las Vegas, Hedden said his company charges cloud customers for the following five services:…
Renee Bergeron, VP of managed services and cloud services at Ingram Micro, is describing how resellers, VARs and MSPs will become cloud service brokers. A key stat: Top VARs and MSPs now have more than 1,000 user seats in the cloud, according to an Ingram Micro Cloud survey. At least 20 percent of the cloud services market will go through brokers, Bergeron said, quoting Gartner. The details are emerging now at Ingram Micro VTN conference in Colorado Springs, Colorado. …
In today’s hyper-connected world, barriers to reselling products have fallen across industries, which makes how you sell just as important as what you sell. When your company delivers great customer service, from pre-sale to post-sale, customers remember the experience. Leveraging cloud-based services enables companies to align customer support with marketing and sales and deliver a key competitive advantage.
Zappos, for example, became the poster child for stellar online customer service. They never described themselves as an online shoe store …

Despite any number of outages and data breaches, a new study by Symantec shows as many as 87 percent of organizations think moving to cloud infrastructure will improve their overall security (or at least leave it unchanged). But at the same time, Symantec’s findings indicate security remains a roadblock to general cloud adoption — and many IT departments aren’t ready for a cloud migration, regardless.
The Symantec State of the Cloud 2011 survey “focused on various forms of cloud …
Following a dark day on Wall Street, Rackspace delivered a bright ray of hope. During a Q2 earnings call on Aug. 4, Rackspace CEO Lanham Napier said the cloud service provider is seeing “an insatiable thirst” for cloud computing business services worldwide. Moreover, Rackspace’s annual revenue run rate has hit $1 billion. And the company says the march to $2 billion in annual revenues will happen even more quickly.
“Although it has taken us nearly 12 years to achieve our …
Microsoft announced record Q4 revenues today but the earnings release made no mention of cloud revenues. In stark contrast, IBM earlier this week said its cloud-related revenues will double this year, and VMware largely credited cloud computing in a strong earnings report earlier this week. So, should Wall Street and partners worry about Microsoft’s silence on cloud revenues?
Actually, no. From where I sit, Microsoft’s two major cloud platforms — Office 365 and Windows Azure — remain well-positioned for …
IBM delivered impressive Q2 financial results today. And if you look within the press release you’ll notice only one strategic mention of cloud computing. But it’s an important one: Big Blue said its cloud revenues are on track to double in 2011.
Is that statement truly impressive? Yes and no. On the one hand, IBM is signaling growing adoption of cloud computing. Heck, even community banks and credit unions are warming up to the cloud, according to Compushare, …
Cloud Sherpas, the Google Apps Authorized Reseller with enough momentum to land it at No. 8 on the Talkin’ Cloud 50 by Cloud Revenue Dollar Growth chart, announced the acquisition of Kansas-based Beloit Solutions Group – the service provider’s second acquisition in June, and one that will extend its reach into what it calls the “Microsoft-heavy Midwest.”
Financial terms of the deal weren’t disclosed, but Cloud Sherpas will be gaining “thousands” of new Google Apps seats to manage from …
Let’s assume you’re a VAR or MSP that has yet to embrace cloud computing. You’re looking for some basic first steps but there are hundreds of potential cloud services and cloud partner programs from which to choose. How can you begin to define and organize your cloud strategy? I recently heard some simple but compelling advice from TruMethods CEO Gary Pica, himself a former MSP.
During the recent Schnizzfest conference for MSPs, Pica organized cloud opportunities into four categories for …
Managed services providers are guilty of selling cloud “ingredients” and need to start selling cloud as part of a larger “chocolate cake” to SMB customers. That’s the key message from TruMethods CEO Gary Pica and CTO Bob Penland, addressing roughly 150 MSPs during the Schnizzfest conference this morning in Philadelphia, Pa.
What exactly do Pica and Penland mean? During the presentation, Pica and Penland offered attendees a lengthy list of cake ingredients — eggs, flour, room temperature butter, etc. — …




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