Google on July 14 reported record-breaking Q2 revenues of $9.03 billion — a 32% year-over-year quarterly boost. Good news for Google investors, to be sure. But here’s the twist: Google still does not disclose revenue figures for Google Apps for Business and the Google Apps Marketplace. Generally speaking, it sounds like Google’s cloud apps for channel partners are still barely a blip on the company’s balance sheet.
Leading the company’s path to profitability in Q2 2011 were Google-owned sites, generating 69% of total revenues, or $6.23 billion. Next up was AdSense revenue obtained through Google partner sites of $2.48 billion, or 28% of total revenues. There are plenty of other nuggets of interesting information in the company’s public earnings statement, if you’re curious, but it mostly revolves around rising Google search and advertising revenues.
Where’s Google Apps?
Not mentioned anywhere in that statement? Google Apps. It could account for the entirety of that 3% — or $270 million — not represented by search and ads, but there’s no way to be sure — Google has its fingers in many pies.
Google says more than 3 million business run Google Apps for Business. Also, a large number of Talkin’ Cloud 50 companies — representing the world’s top cloud VARs and MSPs — are Google Apps partners. No doubt, Google Chromebooks and Google Apps get plenty of coverage. After all, you can’t have a conversation about Microsoft Office 365 these days without mentioning Google’s cloud play.
Still, we’re waiting to see just how much revenue Google generates from Google Apps and the Google Apps Reseller program.
Real Momentum
Meanwhile, there’s no denying Google’s overall revenue momentum. We’ll update the Talkin’ Cloud Stock Index after the market closes on Friday, July 15, to see how Google’s results impacted cloud stocks.
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